Trusted Promotion Distribution Content Marketing Services in Singapore
The Pivotal Role of Distribution in Content Marketing Success
Like the proverbial tree falling in the woods, what purpose does high-quality content serve if your audience does not notice it at all..? Having great ideas and talented teams for content creation is good. But equally crucial is a strategic approach to content promotion & distribution.
Pin it on Poor Distribution…
According to research, about 50% of the total content created gets less than eight shares. Given the fact that approximately 4 million blog articles are published on the Internet every day, the figure is alarming. This study clearly points to the reality that marketers are failing to distribute their content thoughtfully and smartly.
Key Points to Ponder in Your Distribution Plan
Like many concepts and processes in the digital marketing arena, there is no one-size-fits-all content marketing strategy. You have to tailor it to the distinctive needs of your business & industry sector.
What do you want your content to accomplish in the first place? This answer will spell out your ‘sharing patterns’ – when, where & how many times?
To maximize the effectiveness of your content marketing effort, you need first to find out: who your audience is and when & where they are online.
- Workable Tactics
Digital marketing is a fast-evolving landscape; what worked two years ago may not be as effective today. Hence it is vital to identify contemporary tactics that work well and produce real results.
Proven Distribution Avenues:
- Paid Promotion
An obvious question comes to mind: Why pay for promoting content when I am already producing great content in the first place? Here the issue at hand is not the quality of the content; it is about the premium placement for the content so that it is easily seen and consumed. Paid promotion is ideally useful for boosting the shareability of content as well as to get more out of existing content.
- Social Distribution
Best suited for top-of-the-funnel objectives, such as improving brand awareness and strengthening engagement, social distribution is at its effective when it is done both organically as well as paid modes.
It is a good tactic to publish your content on popular, trusted third-party sites (such as Slideshare, Buzzfeed, etc.) to improve visibility.
- Influencer Marketing
Consumers, especially the millennial crowd, swear by their digital stars. Just by simply including your influencer quotes in your content gives it more ammo and improves its reach appreciably.
At ContentFactory, we follow a systematic approach towards your content promotion and distribution exercise. Each piece of content requires:
- Main distribution channels:
- Dates and frequency of distribution (for each channel):
Make your content really reach out. Click here.